In the heart of the historic center of Seville, is the emblematic Hotel Alfonso XIII, an architectural jewel built in 1929. Its halls are getting ready at this time to receive the most awaited Flamenco Fashion Show of the year: We Love Flamenco 2024. This year the recent renovation of its exterior woodwork, carried out by our team, will make the event even more special.
The luxury of this five-star hotel, managed by the renowned Marriott chain, is reflected in all the elements that are part of its traditional architecture. Grupo GUBIA has raised this standard of elegance even higher by renovating a large part of the exterior woodwork. To this end, the original doors and windows of several of its lounges have been reproduced, with acoustically and thermally improved iroko wood joinery, thus enhancing the hotel’s presumptuous envelope. The new woodwork replicates in detail the essence of the original woodwork: moldings, hand carvings, solid brass fittings…
This choice of the Hotel Alfonso XIII as the venue for We Love Flamenco is no coincidence. The historic and sophisticated setting provides the perfect backdrop for more than 40 fashion shows, some of them for charity. More than 60 renowned firms and young promises that fuse tradition and avant-garde in flamenco fashion are expected. A unique experience is promised with 39 fashion shows, special concerts and a series of programmed activities that will captivate the more than 10,000 expected visitors. The exhibition will run from January 13 to 19, with the collaboration of the Seville City Hall through the Institute of Culture and Arts of Seville.
GUBIA’s work in the hotel’s woodwork
Grupo GUBIA is pleased that its carpentry work is reflected in the image of this prestigious event. The renovation of these exterior elements of the Hotel Alfonso XIII adds a touch of sophistication to the already elegant atmosphere of the venue, just in time to be the perfect setting for this catwalk. With this, it promises to inspire and captivate fashion lovers in one of the most iconic hotels in this city.
Divided into two phases, this project has been a long but satisfying journey of fabrication and assembly. In these two posts we discuss more about the work in each phase: